Amazon is fast becoming the consumer’s first port of call for online shopping. That means it’s the obvious choice for private label sellers, 零售商, 品牌, and wholesalers to increase their presence on Amazon.
结果是, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where 亚马逊的搜索引擎优化 and 亚马逊的广告 play a considerable role in helping your business stand out.
亚马逊的搜索引擎优化 aims to increase your product visibility organically, and 亚马逊的广告 helps you gain the sponsored position on page #1.
This training course from Online Seller UK shows you how to improve your product’s organic ranking and get the best from 亚马逊的广告.
这是怎么回事??
We have been delivering training courses throughout the UK for the past 5 years, and the same courses are now available online. You can choose between a scheduled course or booking a bespoke session for you or your team.
Each session is customised and well-suited for individual or small groups. All sessions are practical and save you the cost and time of travelling.
- 4小时的在线研讨会
- 培训 course recording available for 1 month
- 以4人一小组的方式交付
- Interactive sessions and you can ask questions
- 培训 content will be shared with you after your session
- 1-to-1 optional consultation after the course to answer any specific questions
我需要什么??
- 在线会议设置. We will send you the link to join the course.
- 扬声器和麦克风
- 可选-网络摄像头
** If you prefer to book 1-to-1 or in-house training, we can help with that too. 保持联系进行讨论.
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这个工作坊适合谁?
Seller Central Users, Vendor Central Users, Digital Marketers
讲习班的一些主要领域是:
亚马逊搜索引擎优化
• Best practises for optimising product content
•亚马逊SEO排名因素
• Amazon product reviews best practices
关键词研究和最佳实践
• Finding the right keywords for your product
•亚马逊关键词工具
• Finding keywords that are ranking for your products
•竞争对手关键词分析
• Keyword research with Google keywords planner
Getting started with Advertising Campaigns
•现场演示:赞助产品广告
• Keyword types, Broad, Phrase, Exact Match
• Automatic Campaigns vs Manual campaigns
•亚马逊产品目标广告
活动结构
•基本战役结构
•最佳实践
广告的报告
•了解亚马逊PPC指标
• Understanding Search term and Product placement reports
优化活动效果
•管理投标
• How to go about product variations ads
•负面关键字最佳实践
•投标策略，以增加销售
•分析搜索词报告
亚马逊的广告 for Brands – Sponsored Brands
•现场演示:赞助品牌广告
•A/ B测试
•优化赞助品牌
•分析赞助品牌报告
亚马逊的广告 for Brands – Product Display Ads
•现场演示:全球最大的博彩平台广告
•A/ B测试
•优化全球最大的博彩平台广告
亚马逊竞价管理工具
• Introduction to bid management tools
• Creating a Portfolio for your products
•投资组合投标策略
竞争对手PPC分析
• Spying competitor converting keywords
Creating your own 亚马逊的广告 Plan
Building your brand content on Amazon
•亚马逊A+最佳实践
• Amazon Store design best practices
•亚马逊商店流量分析
•外部亚马逊店铺推广
亚马逊归因(Amazon Attribution)
•什么是亚马逊归因?
•设置跟踪
•可以应用的媒体类型
• Understanding the attribution metrics
本课程的先决条件
This course is aimed at digital marketers, 卖方中心用户, vendor central users and typically delegates who have experience of using Amazon in some capacity. 请带上笔记本电脑, this will allow us to make the session practical and tailored to your own account.
Just a few of the fantastic organisations who’ve attended our previous training.
奖状
|瑞秋·韦德利，Sizzix
Prabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. He’s helped to build my knowledge on 亚马逊的广告 and also the SEO aspect of Amazon and how important it is that both of these are working in unison. Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!
| Giles Polito, Equip Outdoor
Prabhat adapted his Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!
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